The sports betting industry has evolved dramatically over the last decade. In fact, it has grown to the point where bookmakers must leverage data and technology to stay ahead of the competition.
This is where sports data providers come into the picture. In this article, we’ll cover everything involving sports data providers and how to choose the right one for your business. We’ll also go over OddsMatrix’s features and capabilities.
A sports data provider is an organization that collects and analyzes sports-related data, such as game results, player statistics, and historical data, and sells it to businesses. The data these companies distribute comes in the form of odds related to the probability of a certain outcome, the amount of money that can be won, and the potential payout for any given bet. Think about it this way – while a sportsbook takes directly from customers, a data provider provides the data sportsbooks use to set odds.
For this reason, sports data providers are a crucial part of the sports betting ecosystem. That’s because they provide businesses with the information they need to make informed business decisions.
On a general level, data helps sports betting businesses improve and iterate on the following aspects: Customer retention, management, and acquisition; automating administrative tasks; business scaling; and Risk management, to name just a few.
We will touch on some of these aspects later in the article – until then, here’s the gist:
This brings us to OddsMatrix. Oddsmatrix stands out as a premier sports data provider, offering sportsbooks a competitive edge through its fast, reliable, and comprehensive data solutions. With years of industry expertise, Oddsmatrix delivers real-time odds, deep market coverage, and high-precision analytics, ensuring that sportsbooks operate at peak efficiency.
By integrating Oddsmatrix’s data feeds, bookies can automate critical operations such as odds updates, bet settlements, and risk calculations, reducing manual errors and improving overall platform reliability. This level of automation not only enhances user experience but also allows bookmakers to focus on growing their business rather than dealing with operational inefficiencies.
Beyond automation, Oddsmatrix plays a pivotal role in customer engagement and business scalability. With modern bettors demanding more detailed statistics, faster updates, and a wider variety of betting options, sportsbooks using Oddsmatrix can offer a richer experience that keeps users coming back. As the sports betting market expands, Oddsmatrix ensures that its partners have access to emerging trends and new betting markets, allowing them to scale their operations seamlessly.
Choosing the right data provider can mean the difference between a leveraged and a missed opportunity. Accurate, reliable, and fast odds are the bread and butter of the sports betting business, directly impacting a bookmaker’s profitability, customer engagement, and competitive edge. A high-quality data provider ensures that sportsbooks can offer a seamless betting experience with minimal latency, consistent odds updates, and extensive market coverage.
For one, odds allow bookies to cast as wide a net as possible regarding coverage while minimizing risk. A comprehensive data feed means access to thousands of markets across multiple sports and leagues, ensuring that a sportsbook can cater to a diverse audience.
Oddsmatrix excels in this area by delivering real-time odds and deep market coverage, allowing sportsbooks to expand their offerings without increasing operational complexity. This not only attracts more users but also reduces exposure to unbalanced betting by adjusting odds dynamically based on incoming data.
Secondly, more data enables bookies to aim beyond casual betting hobbyists and attract experienced, stats-driven bettors. These high-value users are more likely to stick with a platform that provides them with detailed analytics, historical data, and advanced betting insights. Oddsmatrix enhances sportsbooks’ appeal to these bettors by offering enriched sports data, including player performance stats, real-time match updates, and predictive analytics, helping bettors make informed decisions. By integrating such high-quality data, a sportsbook can differentiate itself from competitors that rely on slower or less detailed feeds.
The speed and accuracy of data can make or break a sportsbook’s reputation.
For one, delays in odds updates or inconsistencies in data can lead to arbitrage opportunities, financial losses, and customer dissatisfaction. Oddsmatrix mitigates these risks by providing ultra-low latency data feeds with high uptime reliability, ensuring that bookmakers can offer the most precise and up-to-date odds. This reliability strengthens user trust, leading to higher engagement and long-term player retention.
Ultimately, the right data provider is not just a technical decision—it’s a strategic investment. By partnering with Oddsmatrix, sportsbooks gain a powerful ally that helps them maximize profitability, reduce operational risks, and attract a broader, more engaged audience. Whether it’s through superior odds, extensive market coverage, or cutting-edge analytics, Oddsmatrix ensures that bookmakers are always ahead of the curve in the fast-paced world of sports betting.
Now that we’ve covered the basics, it’s time to delve into the elements every bookie should consider when choosing a sports data provider. While this is by no means an exhaustive list, it’s enough to get you started:
Understanding the different types of sports betting odds is essential for both bettors and operators, as it directly impacts the way bets are placed, interpreted, and paid out. The three main formats used globally are Decimal Odds, Fractional Odds, and American Odds. Each format reflects the same potential winnings, just presented in different ways depending on regional preferences and market standards.
Decimal odds are the most common format used in Europe, Canada, Australia, and increasingly in online sportsbooks worldwide. These odds are represented as simple numbers, usually greater than 1.00, and indicate the total payout rather than just the profit.
They are favored by data providers and platforms that support live odds feeds due to their simplicity and compatibility with dynamic pricing models.
Fractional odds are traditionally used in the UK and Ireland and are often seen in horse racing markets. These odds are expressed as fractions, such as 5/1 (read as “five to one”).
Fractional odds can be more challenging to interpret at a glance, especially for those unfamiliar with them. However, they remain popular in legacy betting markets and among experienced bettors who prefer this traditional format.
American odds, also called Moneyline odds, are most commonly used in the United States. These odds come in two types: positive (e.g., +200) and negative (e.g., -150), each indicating how much a bettor can win or must stake.
American odds are great for quick risk vs. reward assessment, especially for moneyline markets and head-to-head bets. They also reflect public sentiment and can vary significantly with market movement, making them dynamic and widely used in U.S. sportsbooks.
While the above three are the industry standard, other regional formats also exist:
| Odds Type | Common In | Example | Profit on $100 Stake |
| Decimal | Europe, Australia | 1.80 | $80 |
| Fractional | UK, Ireland | 4/5 | $80 |
| American (+) | USA | +180 | $180 |
| American (-) | USA | -125 | $80 (on $125 stake) |
Now that we’ve clarified everything there is to explain about sports data providers in terms of background details, it’s time to delve into a few data solutions that you should keep an eye on if you’re in the market for a sports data platform.
OddsMatrix is the leading sports betting data provider that helps bookies make intelligent, informed business decisions. That’s because OddsMatrix provides bookmakers with essential data and tools to help them manage their operations more efficiently and competitively. OddsMatrix collects and analyzes vast sports data and provides features that significantly improve bookmaking.
Here’s a brief overview of OddsMatrix’s main features:
OddsMatrix stands out amongst other sports betting data providers thanks to its comprehensive features designed to automate and optimize nearly every aspect of the bookmaking process. OddsMatrix is built from the ground up, helping bookmakers automate tedious and/or sensitive tasks in mind. There are multiple areas of the bookmaking process that OddsMatrix facilitates. Below, you’ll find an in-depth breakdown of what our service does.
Marketing, Customer retention & acquisition tools
Well, all know that any brand that wants to have a chance at expanding its reach has to invest heavily in content. OddsMatrix employs several neat tools to help bookmakers optimize customer retention and acquisition initiatives.
For example, brands that want to master content use OddsMatrix’s sports data widgets. Easy to embed and highly customizable, OddsMatrix’s sports data widgets offer responsive data visualization and stats for sports and esports. What’s more, the customizable design allows bookmakers to blend the widget with their websites seamlessly.
Here’s a breakdown of what our sports data widgets involve:
Secondly, there’s the Premium Betting Content. This feature allows sportsbooks to include exclusive content in their offerings, allowing bookmakers to expand their reach.
OddsMatrix employs several risk management tools that help bookmakers mitigate the inherent risks associated with the gambling industry.
Chief here is a feature called “player profiling .”Essentially, OddsMatrix scans the data generated by user activity and generates player profiles. With player profiles, bookmakers can classify players according to several factors, such as betting behavior and profitability.
OddsMatrix’s algorithms are also trained to adjust betting odds and limits on factors according to market movements. This automated system also mitigates risks related to fraudulent behavior.
Other miscellaneous risk management features that OddsMatrix offers include:
OddsMatrix provides APIs (Application Programming Interfaces) and other integration tools that allow bookmakers to customize the data and features they receive, ensuring they only pay for the things they need. This also makes integrating OddsMatrix data and tools easier with existing betting platforms or software.
Additionally, our real-time settlement feed is also conducive to scaling. Our Outcome Settlement monitors real-time sports-match events to automatically determine every betting outcome result as early as possible. We utilize a variety of sources for score and match event data, which are compared and cross-checked constantly. A 24/7 Trading Team monitors and manually settles the rare events for which automated sources are unavailable.
Other scaling-friendly features offered by OddsMatrix:
Next on our list is Sportradar, another leading global sports data provider. Like other services on our list, Sportradar provides various products and services to betting operators, sports organizations, and media companies. Sportradar collects, analyzes, and provides sports data to companies, allowing them to develop products oriented toward betting leaders.
The SportsScore API provides data on teams, standings, players, coaches, starting lineups, and any intelligence practical to bookmakers. The API also provides real-time data in various forms, including live scores, game incidents, corners, and penalizations. As a whole, developers choosing SportsScore get the following benefits:
Gracenote is another data provider that aggregates, curates, and delivers sports-related data. Their services include schedules, scores, statistics, player information, and even play-by-play details on all major leagues and events worldwide. Data is delivered via an API and hosted solutions.
Genius Sports, headquartered in London, is a prominent provider of sports data and technology solutions. As the exclusive official data provider for the NFL through the 2027-28 season and for the Premier League and English Football League through 2029, Genius Sports offers real-time statistics and interactive streaming services. Their innovative BetVision platform enhances in-play betting by integrating live game streams with real-time data overlays.
The company’s extensive partnerships with over 300 sportsbook brands, including FanDuel and Bet365, underscore its significant role in the sports betting ecosystem. Genius Sports’ commitment to innovation and data accuracy has solidified its position as a leader in the industry.
LSports is a leading provider of real-time sports betting data feeds and APIs, offering comprehensive coverage of various sports events. Their flagship products, such as TRADE360 and OddService, deliver accurate and timely data, enabling bookmakers to make informed decisions. LSports’ commitment to innovation is evident in their continuous development of advanced tools and services.
Recognized as the Best Real-Time Sports Data Provider at the SiGMA East Europe Awards 2024, LSports’ dedication to excellence and customer satisfaction positions them as a top-tier data provider in the sports betting industry.
SportMonks offers a comprehensive sports data API that caters to developers and businesses looking to build sports websites and applications. Their API provides real-time livescores, season schedules, statistics, and odds for over 2,000 leagues, including top-tier competitions like the Champions League and Premier League.
With affordable pricing plans and a user-friendly interface, SportMonks makes it accessible for startups and established companies alike to integrate high-quality sports data into their platforms. Their commitment to accuracy and ease of use has garnered positive reviews from clients worldwide.
Established in 2005, GoalServe is a veteran in the sports data industry, providing extensive data feeds covering live scores, game statistics, and odds across various sports. Their services cater to a global clientele, offering data in both XML and JSON formats for seamless integration. GoalServe’s commitment to reliability and comprehensive coverage makes them a trusted partner for many betting platforms.
Their diverse data packages, including specialized feeds for soccer, US sports, and odds, allow clients to tailor their offerings to specific markets and audiences, enhancing user engagement and satisfaction.
API-SPORTS provides a RESTful API delivering sports data for various disciplines, including football, basketball, baseball, and more. Their API offers features such as livescores, standings, events, line-ups, and pre-match odds, covering numerous leagues and tournaments globally.
Designed for developers, API-SPORTS emphasizes ease of integration and comprehensive documentation, enabling rapid deployment of sports data into applications and websites. Their scalable solutions cater to both small projects and large-scale platforms.
Based in Katowice, Poland, Statscore specializes in providing sports statistics, data, and live match information to various stakeholders, including sports organizations, media outlets, and betting operators. Their products, such as LivematchPro and PrematchPro, offer detailed insights and visualizations to enhance user experience.
With coverage of around 30 sports and a global team of scouts, Statscore ensures accurate and timely data delivery, supporting clients in making informed decisions and engaging their audiences effectively.
Digitain is an iGaming platform provider that offers a wide range of products, including a sportsbook, casino, and sports data services. Their sports data solutions encompass live scores, statistics, and odds, supporting operators in delivering a robust betting experience. Digitain’s modular approach allows for customization and scalability, catering to various business needs.
Data Sports Group (DSG) provides a vast array of sports data and statistics, covering over 70 sports and more than 5,000 competitions. Their services include real-time data feeds, historical data, and customizable widgets, catering to media companies, fantasy sports platforms, and betting operators.
As a modern bookmaker, technology is your best bet to stay ahead of the game. OddsMatrix, the leading sports betting data provider, offers everything a bookmaker needs to take their betting business to the next level.
